Nestled in the heart of North Carolina, Bessemer City is a small town with big heart—and they needed a brand to match. Inspired by community pride, parks, school spirit, and the city’s historic charm, this rebrand centered around a custom hand-lettered logotype and a set of modern, meaningful icons.

The visual identity balances nostalgia with momentum—rooted in tradition but designed to grow. From bold greens that honor the beloved school system to a clock tower symbolizing the city's legacy, every detail reflects the spirit of Heartfelt Living.

team

Paxton Taylor, Lead Designer
Chelsea Glen Dickey, Project Director
Josh Ross, Bessemer City, City Manager