Logo Design

Thomas Built Buses approached me to develop a logo for Wattson, their newest fully electric bus, as a complement to their existing electric line, Jouley. The goal was to create a clean, modern wordmark that communicated energy and innovation while visually connecting to the concept of electricity.

The final logo features a bold yellow lightning bolt integrated into the letter "T" — a dynamic nod to electric power and a playful visual pun on the name “WATTSON.” Set in a fresh electric blue, the custom type is simple, strong, and futuristic, aligning with the brand’s forward-thinking mission in clean transportation. This mark pairs seamlessly with Jouley while standing confidently on its own.

team

Paxton Taylor, Lead Designer
Crystal Staley, Project Director